Case Studies

Clients engage Metaphor to find solutions to a wide variety of verbal branding problems. Whatever the particular challenges may be, we provide the language tools our clients need to meet them successfully.

The common thread in our work -- reflected in the selected case studies presented here -- is that the solutions we've developed deliberately work "from the inside out," resonating powerfully both inside and outside our clients' organizations. Metaphor's verbal branding solutions are appropriate to the endeavor, to the time and place in which the brand exists, and to the internal culture of the company to which the brand belongs.