Procleix for Chiron

Nucleic acid blood testing product

Procleix for Chiron

Verbal Branding Objectives

Procleix is a preemptive brand name for a new approach to blood testing. A coined name comprised of highly relevant and meaningful word parts ("professional" and "nucleics"), the name is apt and entirely appropriate to the endeavor. Procleix successfully suggests a premium and technologically sophisticated nucleic acid blood testing product.

(project undertaken for and graphic design by Cogenus)