Optis for Washington Mutual

Loan origination platform

optis logo

Verbal Branding Objectives

This platform moves many back-end functions to point-of-sale, fundamentally changing the loan decisioning process. Coined from the Latin optimus, meaning "best," and also suggesting "options," Optis is a powerful brand name that positions the system as state-of-the-art.

(Graphic Identity: Dawn Crichton and Gorden Pruitt, Washington Mutual)