verbal branding

Successful naming and verbal branding solutions enable you to

Verbal branding is an opportunity

To make the most of the opportunities verbal branding presents, you must effectively manage a number of important brand development and implementation issues.

In this section you will find a collection of essays that provide helpful information and professional insight on how to manage specific issues germane to naming and verbal branding success.

For your convenience, each of these white papers is downloadable in PDF format.