Formerly Visual Edge Software
Verbal Branding Objectives
The decision to rename this innovative software maker "Actional" provided a cornerstone for a worldwide branding initiative undertaken to strengthen its marketplace visibility. A real word meaning "of or pertaining to action or actions," Actional makes a strong brand statement for a company with a new approach to automating the customer interaction center.
(Graphic Identity: Maitless Forell Architects, San Francisco)