About Metaphor

For nearly a decade, Metaphor has worked with clients locally, nationally and internationally to articulate the promise of their corporate, retail, product and service brands. Verbal branding specialists, we provide the objectivity, strategic creativity and due diligence necessary to brand success in a global marketplace.

We have a great breadth and depth of name development experience in a variety of industries, both established and emerging, and a proven process that consistently yields the best solutions to a host of verbal branding challenges.

Metaphor's naming and verbal branding solutions answer specific positioning, marketing, and communications objectives

Metaphor's naming and verbal branding solutions answer specific positioning, marketing, and communications objectives and speak directly to the target audience of the brand proposition and its value: they are cornerstones of successful brand-building. We develop


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